What is the main function of post-production in television broadcasting?

The main function of post-production in television broadcasting is indeed to edit video and audio and add effects. This phase occurs after the initial filming or recording has been completed. During post-production, editors take the raw footage and work to assemble it into a polished final product. This involves cutting unnecessary material, enhancing audio quality, color correction, and inserting visual effects or transitions.

Through this process, the overall narrative structure is refined, and the pacing of the program is improved to ensure that the final presentation is engaging and coherent for the audience. Additionally, sound design including music and sound effects is integrated to enhance the emotional impact of the content, making the post-production phase crucial for delivering high-quality broadcast material.

The other choices pertain to different stages or aspects of television production. Planning camera shots generally occurs during pre-production and production phases, while preparing the studio is also a part of pre-production. Writing scripts is an essential step that happens prior to filming, again situated in the pre-production stage. Thus, the focus and importance of post-production as the editing and finalizing process is what distinctly sets it apart in the broadcasting workflow.